Reimagining the Traveler Journey and AI Suite

Over the past year, we didn’t just grow our audience, we transformed the experience.
We launched key updates designed to:
• Make destinations more accessible
• Turn curiosity into action
• Help partners drive deeper engagement

And at the center of it all was one goal:
Make travel discovery easier, smarter, and more connected.

Via Chatbot

In 2025, we introduced Via, a 24/7 digital concierge designed to provide instant, intelligent answers to traveler questions in any language.
Via helps visitors:
• Find what’s open now
• Get personalized recommendations
• Navigate destinations effortlessly

No waiting. No searching. Just answers.

Content Enrichment

We also made destination content smarter.
Our AI-powered enrichment automatically pulls in:
• Hours of operation
• Translations
• Enhanced descriptions
• Context travelers actually need

Less manual work for teams.
More clarity for travelers.

Total Platform Transformation

Behind the scenes, 2025 brought a full UI/UX and architectural overhaul.
The result? A faster, more inclusive, future-ready platform.

Key improvements included:

Modern, Accessible Design
A fresh, WCAG-compliant experience optimized for every device.

Re-engineered Performance
A full code overhaul delivering improved speed and responsiveness.

Accelerated Development
A new foundation that dramatically increases our ability to ship faster.

Point-Based Rewards

We gamified the local experience.

With our new points-based rewards system, travelers can:
• Explore more
• Earn points
• Unlock real-world prizes

Turning exploration into motivation — and visits into engagement.

Command Console

We also introduced a fully redesigned Command Console.

This powerful new admin experience gives destinations:
• Greater control over content
• More flexible campaign management
• Centralized messaging
• Actionable analytics

All in one streamlined dashboard.