Rebecca Gehman, Wednesday  4:15pm, General Session: Lifestyle Marketing 101; If you are not partnering with Economic Development Groups, You’re Doing it Wrong.

Bio: Rebecca Gehman is DCI’s Director of Talent Attraction and co-author of “Talent Wars: What People Look for in Jobs and Locations.” She has spoken about talent attraction marketing and place branding at conferences for the Association of Chamber of Commerce Executives, Destinations International, City Nation Place, Southern Economic Development Council and more. Rebecca Gehman is also an Account Director at DCI, and has played a pivotal role in content creation, media relations, marketing strategies and brand development for dozens of economic development organizations. Since joining DCI in 2012, Rebecca has had the opportunity to work with top place leaders, including three world leaders, two governors, and six mayors (and counting).