With Point-Based Rewards, visitors earn points every time they check in to a participating listing, location, or event across your destination. Those points can then be redeemed for prizes—directly through the Visit Widget app. It’s a fun, gamified way to motivate exploration while giving your destination real-time insights into visitor behavior.

Gamification has become one of the most effective tools in tourism marketing. By turning exploration into a points-driven experience, destinations can:

• Encourage discovery: Visitors are motivated to explore more trails, events, and attractions.
• Reward engagement: Tangible incentives like local merchandise, vouchers, or mailed prizes keep users coming back.
• Capture visitor data: Automatic check-ins and time-on-site reporting provide destinations with valuable metrics on visitor activity and interests.

It’s a win-win: travelers get rewards while destinations gain deeper insights into how their listings are being experienced.

Grand Junction is home to stunning landscapes and over 140 local trails. With Point-Based Rewards powering the Adventure Pass, visitors can hit the trails and earn points along the way.

• Seamless check-ins: After hiking for 10 minutes, visitors are automatically checked into a trail using geofencing.
• Consistent rewards: Every trail hiked earns 10 points.
• Valuable data: Metrics like total number of trail users, average time on trail, and total time spent across the trail system are tracked and reported.
• Easy redemption: Rewards can be picked up in person at the Grand Junction Visitors Center, encouraging foot traffic downtown.

This setup not only incentivizes more outdoor adventure but also provides the city with measurable insights into trail use—helping inform planning, maintenance, and marketing efforts.

Columbus has launched CBUS Rewards, taking a citywide approach to visitor engagement. Every published listing or event from their site is automatically included in the program, making nearly the entire destination rewardable.

• Wide participation: Listings across categories—Places to Stay, Events, and Things to Do—each carry different point values.
• Flexible check-ins: As visitors explore the city, they collect points by checking in at hotels, attractions, or events.
• Convenient redemption: Prizes can be claimed through a web submission form and are delivered by mail, making the process seamless for visitors.

By gamifying the visitor experience across the entire destination, Columbus ensures that travelers are incentivized to do more, stay longer, and share their experiences.

Implementing Point-Based Rewards creates a dynamic cycle of engagement:

• Visitors are motivated to explore more places and events.
• Destinations gather actionable data to measure success, allocate resources, and highlight high-performing attractions.
• Local communities benefit from increased foot traffic and spending.

And because the program is built directly into the Visit Widget platform, it integrates seamlessly with your existing listings and goals—no extra setup required.